How trivia games improve your Web site




		How trivia games improve your Web site You have two problems with your Web site: 1. How do you get your target audience to visit, and how do you keep them coming back? 2. How do you find out who is visiting you, and how do you target follow-up marketing? Try a weekly trivia game. Surfers come back regularly and, if you offer prizes, visitors will fill out eligibility forms that you can use as a database. Random House gave free books to surfers who could identify lines from books ( http://www.wordsworth.com/www/present/contest). We're promoting our own trivia quiz as a five-minute break in your busy day. It is at http://www.triviahalloffame.com . But nobody will answer dull questions. For trivia to work, it has to be entertaining. At Cornerstone, we have a bank of 10,000 fun facts that surfers to your site will tell their friends about; we call them "water-cooler questions." Happily, questions can be both fun and related to your product. For example, Cornerstone helped write questions for Arrid, the anti-perspirant people who want you to "get a little closer." Appropriately, the topic was kissing! Turn to Cornerstone for trivia games that really work! Cornerstone is a writing and editing firm that uses marketing and PR principles to create "words you can build your business on." Call us from anywhere in the world for rush work. Click here to exit.