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Not
only does this archive include most articles published in all issues
of our newsletter, organized by subject matter, but it also features
some articles that we didn't publish, as well as previews of upcoming articles.
Want
to reprint Edge materials? Click
here
for copyright information.
Note
that some of these materials are draft versions, and may therefore
contain typos. We have also had all kinds of problems converting to
HTML, due to the dreadful Claris product we're using. We apologize
for any wonky links you encounter.
This
page is divided into sections on humour, computers and the Internet,
marketing and advertising, PR and media relations, printed material
(newsletters), speechwriting, trivia, word use, and communicating in
other cultures. New articles from the most recent Edge have been flagged.
Currently,
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us.
Humour
-
Humour
, including 1996's oddest headlines, Dilbert, misheard lyrics, office
algebra, Elvis in Latin and more.
The
Internet and computers
Marketing
and advertising
-
A
direct mail case
study
- Marketing
with newsletters
- Name
your price
: a report on a seminar on pricing strategy
- Absolut
corruption:
a look at how advertisers are determining content
- IMC
: Is integrated marketing communications a buzzword, a bust, or the
Next Big Thing?
- Context
marketing at 3M
- Pro
Sports
: An UNPUBLISHED Edge opinion piece
- Making
a good telephone
impression
- Relationship
marketing:
where PR and marketing merge
- The
raw
data
on effective advertising
- Bits
and bytes about direct
marketing
(new legislation, why donors give, scams, how direct mail works, junk
mail, junk faxes, spam)
- Bits
and pieces about advertising,
including a tacky ad from Minnesota, shock ads, trends in ads, copy
tips, the Pope's opinion, the all-time best TV commercials and more
info on psychology
- Bits
and pieces about marketing
(including junk fax, ethics, a backfiring contest and more)
- Book
review: Type
& Layout
- Book
review: How
the Cadillac Got Its Fins
Public
and media relations
Printed
material: newsletters and other tools
Speechwriting
Trivia
Writing,
editing and words
Communicating
in other cultures
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