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Tricks of the trade Sharpening a newsletter
We recently helped sharpen up a government newsletter so that it could be better used by a target audience with varying levels of education and
varying needs. Here's what we did. 1) Cut the fog: We reduced the length of the stories and edited them to be simpler and more direct. 2) Tightened the focus: We looked for stories that had a
practical, use-it-today quality. In particular, we added "Top 10" style features with easily digestible bullet points 3) More white space, more graphics:
Minor layout improvements like these really lighten the visual "weight" of a newsletter, making it more tempting to the reader.
Cornerstone is a writing and editing firm that uses marketing and PR principles to create "words you can build your business on."
Call us from anywhere in the world for rush work.
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