The Problem: Performance Plus Rehabilitative Care was threatened by new competitors who offered less service, but at a lower price.
The Solution: Working with designer Diana Wade, we produced a high-quality brochure that showed who the leader really was.
We positioned PPRC as an indispensable warehouse of experience that clients could trust
to save them money, get their injured employees back to work sooner and reduce their legal liability.
In other words, we focused on benefits to the customer, rather than on features of the company.